Focusing the mission & designing with purpose for an established non-profit.

Brand, Design, Front-End,
& custom WordPress theme for New Life Assembly


New Life Assembly is a church congregation that has been serving East Berlin, Pennsylvania for over 30 years. I guided them through the brand & design process to give them a refresh of the design & messaging that they use to reach out to the community.

Logo Lockups & Expect Jesus Messaging
Logo lockups & 'Expect Jesus' messaging


Logo, Colors, & Messaging

I worked directly with New Life's leadership in a series of workshops to define the attributes that best describe the church's mission & vision, and to create one guiding document for the rest of the design process. This guidepost is the foundation for all of the design deliverables and also includes the church's big idea & mission/vision statements.

Custom Brand Elements
Custom Brand Elements


Web Design

A new website was designed to match the updated brand elements and to be responsive to all screen sizes. It provides users with quick access to important information about the church, a live service stream, events, and archives of past sermons, written messages, & bulletins.

Home & Interior Layouts on Desktop & Mobile
Home & Interior Layouts on Desktop & Mobile

Event & Print Design

Reaching out to the community is integral to the mission of New Life Assembly. I worked to give their print materials & events a more consistent & unified feel, and worked with my wife (a writer & marketer) to successfully market one of the largest community events in the area.

Custom Event Branding
Custom Event Branding
Custom Print Materials
Custom Outreach Cards, Bulletin, and Water Bottle Labels


Front-End & WordPress

The website was built to be a strong foundation for the future, with plans to add features in the future. The Front-End design was integrated with WordPress to allow church volunteer groups to easily add sermon & blog archives, display their live service stream, and create forms to be used for their events.

Since the website was moved to a new, shorter domain, redirects were setup to point users in the right direction, and all of the site data was migrated using WP All Import.

Key Add-ons: Advanced Custom Fields, The Events Calendar, Formidable Forms, Yoast SEO